Redefining Mental Health in India:
Redefining Mental Health in India:
Redefining Mental Health in India:
Spreading Awareness, Breaking Stigma, Making Help Accessible.
Spreading Awareness, Breaking Stigma, Making Help Accessible.
Spreading Awareness, Breaking Stigma, Making Help Accessible.
BetterPlace Health
August 2025
to
Present
Highlights
Highlights
Grew from 2K to 16K
Instagram followers in just 2.5 monthsBuilt a multi-format content strategy
rooted in audience psychologyCreated content buckets
across mental health conditions, relationships, and life philosophyEstablished brand positioning
as a trusted, relatable, and impactful mental health guideFocused on performance-led storytelling → awareness + business impact
Grew from 2K to 16K
Instagram followers in just 2.5 monthsBuilt a multi-format content strategy
rooted in audience psychologyCreated content buckets
across mental health conditions, relationships, and life philosophyEstablished brand positioning
as a trusted, relatable, and impactful mental health guideFocused on performance-led storytelling → awareness + business impact
BetterPlace Health is a Delhi-based mental health start-up with world-class psychiatrists and psychologists. When we started working with them, they had only 2K followers and no clear voice in the digital space. We redefined their positioning, sharpened their messaging, and built content formats that truly resonated with their audience.
BetterPlace Health is a Delhi-based mental health start-up with world-class psychiatrists and psychologists. When we started working with them, they had only 2K followers and no clear voice in the digital space. We redefined their positioning, sharpened their messaging, and built content formats that truly resonated with their audience.
Our approach was rooted in strategy:
Our approach was rooted in strategy:
Understanding the Brand’s value system and mission.
Defining what the audience should feel and take away after every piece of Content.
Designing Content Formats that solved not just for awareness, but also for credibility, leads, and ROI.
In just 2.5 months, BetterPlace Health's digital presence grew to 16K+ followers, with content widely shared among friends and families - spreading awareness while driving meaningful discovery for the brand.
Understanding the Brand’s value system and mission.
Defining what the audience should feel and take away after every piece of Content.
Designing Content Formats that solved not just for awareness, but also for credibility, leads, and ROI.
In just 2.5 months, BetterPlace Health's digital presence grew to 16K+ followers, with content widely shared among friends and families - spreading awareness while driving meaningful discovery for the brand.
Better Place's following increased from 2-3K to 16K in 2.5 months.
Better Place's following increased from 2-3K to 16K in 2.5 months.
Signature Content Buckets
Signature Content Buckets
Mental Health Conditions: Addressing Depression, Anxiety, OCD, Bipolar Disorder and more - breaking stigma with science-backed insight.
Urban Struggles: Tackling self-image issues, the comparison trap, and challenges unique to young India.
Relationships & Family Dynamics: From dealing with emotionally unavailable partners to caring for aging parents - issues that audiences saw themselves in.
Society & Philosophy: Calling out flawed conditioning, cultural pressures, and exploring life’s bigger questions - content that sparked reflection and sharing.
Mental Health Conditions: Addressing Depression, Anxiety, OCD, Bipolar Disorder and more - breaking stigma with science-backed insight.
Urban Struggles: Tackling self-image issues, the comparison trap, and challenges unique to young India.
Relationships & Family Dynamics: From dealing with emotionally unavailable partners to caring for aging parents - issues that audiences saw themselves in.
Society & Philosophy: Calling out flawed conditioning, cultural pressures, and exploring life’s bigger questions - content that sparked reflection and sharing.
Most Viewed Reels
Final Note
Final Note
This wasn’t just follower growth - it was impact at scale.
The blend of relatability, credibility, and storytelling turned BetterPlace Health into a case study in how the right storytelling can transform awareness into trust, and trust into growth.
This wasn’t just follower growth - it was impact at scale.
The blend of relatability, credibility, and storytelling turned BetterPlace Health into a case study in how the right storytelling can transform awareness into trust, and trust into growth.