Scaling India’s Biggest Podcast:
Scaling India’s Biggest Podcast:
Scaling India’s Biggest Podcast:
Our Role in the Journey
Our Role in the Journey
Our Role in the Journey
Raj Shamani
April 2023
to
Nov 2023


Highlights
Highlights
+600K Subscriber Growth on Main YouTube Channel
+90K Organic Subscriber Growth on Clips Channel (from 10K)
+85K Subscribers on Newly Launched Shorts Channel
37% Increase in Revenue on Main Channel
150% MoM Revenue Growth
Complete Revamp of Packaging, Strategy & Execution
Built & Trained a Lean Content Team for Sustainable Growth
+600K Subscriber Growth on Main YouTube Channel
+90K Organic Subscriber Growth on Clips Channel (from 10K)
+85K Subscribers on Newly Launched Shorts Channel
37% Increase in Revenue on Main Channel
150% MoM Revenue Growth
Complete Revamp of Packaging, Strategy & Execution
Built & Trained a Lean Content Team for Sustainable Growth
Our Approach
Our Approach
Raj’s content already had a strong voice and a loyal audience. We started working with him at a crucial moment - helping him shape that momentum into a mainstream breakthrough. With sharper storytelling, smarter packaging, and strategy built for scale, we made sure every episode reached further without losing authenticity.
Our packaging approach wasn’t just aesthetic - it was intentional. Curiosity-led thumbnails, title frameworks engineered for clicks, and a visual language that felt as premium as the conversations themselves.
We reimagined the digital experience of his channel - cleaner, more intuitive, more bingeable. Every touchpoint, from thumbnails to titles, was designed to spark intrigue and maximize CTR.
Raj’s content already had a strong voice and a loyal audience. We started working with him at a crucial moment - helping him shape that momentum into a mainstream breakthrough. With sharper storytelling, smarter packaging, and strategy built for scale, we made sure every episode reached further without losing authenticity.
Our packaging approach wasn’t just aesthetic - it was intentional. Curiosity-led thumbnails, title frameworks engineered for clicks, and a visual language that felt as premium as the conversations themselves.
We reimagined the digital experience of his channel - cleaner, more intuitive, more bingeable. Every touchpoint, from thumbnails to titles, was designed to spark intrigue and maximize CTR.
Most Popular Videos
Final Note
Final Note
By creating systems for sustainable growth,
we turned momentum into scale
while supporting Raj’s leap into the mainstream as one of India’s biggest podcasters.
By creating systems for sustainable growth,
we turned momentum into scale
while supporting Raj’s leap into the mainstream as one of India’s biggest podcasters.